Mexican comics took the spotlight at the 17th Algiers International Comics Festival (FIBDA), where artist and speaker Paulina Rubio shared her creative journey on October 3, 2025. During her talk, she explored the processes of creation, translation, and distribution, while celebrating the vibrant and festive spirit that characterizes Mexican comic art and its growing international appeal.
Rubio explained that getting publications into bookstores remains a major hurdle for creators. « Introducing our editions into bookstores is a challenge, because economically it’s not always very convincing, » she noted. Distribution, she emphasized, is one of the biggest obstacles, requiring each project to find its own strategy, whether through physical shops or digital platforms. « We try everything: direct sales, partner editions, online distribution. Each method has its advantages and limits. »
Translation is another key element of her work. To reach readers beyond Mexico, Rubio publishes in both English and Spanish. « Translation is a collective effort, » she said. « Everyone contributes to adapting the text and making sure the message reaches the widest audience possible. »
Rubio also shed light on the distinct identity of Mexican comics. « Our style is easy to recognize through its vivid colors and the diversity of genres, » she explained. Even Mexican manga, she added, stands out with its lively pages that reflect everyday life, history, and local culture. This vibrant visual language, she said, is deeply rooted in national identity. « Each work tells a personal or collective story, connected to our heritage, cities, and shared memory. »
Rubio also shed light on the distinct identity of Mexican comics. « Our style is easy to recognize through its vivid colors and the diversity of genres, » she explained. Even Mexican manga, she added, stands out with its lively pages that reflect everyday life, history, and local culture. This vibrant visual language, she said, is deeply rooted in national identity. « Each work tells a personal or collective story, connected to our heritage, cities, and shared memory. »